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Our corporate signature includes two additional elements that support the story: a tagline and a logo. As shown in the figure, our tagline is “Unlocking measurement insights for 75 years.” The first three words reinforce the meaning embedded in the name, as described above. The second triplet highlights our rich heritage, which harkens back to 1939 when Bill Hewlett and Dave Packard started the test-equipment company—Hewlett-Packard—that became Agilent in 1999 and will become Keysight later in 2014. The logo is a stylized waveform in Keysight Red that represents our focus on electronic measurements. Together, these elements pay tribute to our legacy and affirm our ongoing commitment to customers. The name, logo, tagline and typography are also intended to reflect our aspirations as an organization: we will be a team that is innovative, insightful and forward-looking. Finding the right idea at the right time It’s important to remember that we are a company built on a history of firsts, dating back to the days when Hewlett and Packard worked in the garage on Addison Street in Palo Alto, California. Our firsts began with U.S. patent number 2,268,872 for a “variable frequency oscillation generator.” Appropriately, the centerpiece of Bill Hewlett’s design was a light bulb, which is often used to symbolize a new idea. In this case, the light bulb served as a temperature-dependent resistor in the feedback loop of a Wien-bridge oscillator. It was the first of innumerable ideas—elegant, effective and innovative—that continue to spring from the minds of our R&D engineers. Clearly, our future success depends on the success of our customers—and we enhance their success by supporting the ability to dependably unlock new insights. To help Keysight customers open those doors, we’re concentrating our energy and experience on what comes next in test and measurement. Our vision is simple: by helping Keysight end-users find the right idea at the right time, we enable them to bring next-generation technologies to their customers. Highlighting several constants and two positive differences In spite of the changes, we expect many things to remain the same once we begin doing business as Keysight. For example, we will still be #1 in three major market areas: communications (i.e., the wireless data ecosystem); aerospace and defense; and industrial, semiconductors and computers. More important, we will continue to be the technology leader in electronic measurements. Our product portfolios and roadmaps will stay the same, and we will retain our wealth of intellectual property, patents and proprietary ASIC designs. In addition, our Measurement Research Labs, which separated from Agilent Labs in 2010, will continue to explore the frontiers of test. Finally, we will have the same global footprint with the largest sales and support team among test and measurement vendors. There will be two important—and very positive—differences. First, Keysight will be 100-percent focused on electronic measurements. Second, our clear focus ensures that the top opportunities in electronic measurements will also be the top priorities for the company. Moving forward—energized Thus, the torch will be passed once again: first from HP to Agilent and next from Agilent to Keysight. Continuing our 75- year legacy, our goal is to spark a new generation of insights and “A-ha!” moments. Speaking for myself and my fellow future Keysight employees, we are energized by the opportunity to express our passion for electronic measurements. We all share a deep sense of accomplishment when that passion translates into new insights, new discoveries and new breakthroughs for our customers. We look forward to helping them unlock their next measurement insights. www.electronics-eetimes.com Electronic Engineering Times Europe April 2014 7


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