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DESIGN & PRODUCTS RFID & E-PAYMENT manage banking credentials. data, driving customized couponing campaigns with relevant In the e-transactions category, the 2012 Sesames Award key messages that connect directly with clients on their mobile went to Giesecke & Devrient for its SmartTrust Portigo mobile phone. Promotions and shopping incentives could even be trig- wallet solution, again based on NFC services. The Portigo is a gered by the company’s Mobile Proximity Marketing tool when framework that brings all the functions of an electronic wallet known customers are in proximal locations to the shops using onto a common platform, allowing the deployment of various such schemes. This goes in hand-in-hand with Airtag’s elec- services around debit and credit cards, but also ID cards, loy- tronic Mobile Wallet for storing private payment cards, loyalty& alty cards, public transport tickets, and access keys for build- gift cards, tickets, coupons, transport passes and identity cards ings and vehicles. Part of the solution, Wallet Client is a piece on the end-user phone. of software that must be downloaded onto the smartphone to To complete this ecosystem, a number of companies are establish a connection to a secure element (that could be the in the business of selling and encoding NFC-stickers with any SIM card) and to the Wallet Manager, which is provided in the content including secure links to webpages, effectively turning mobile network by the Wallet Issuer. any object into an NFC-enabled marketing tool, either to be The Wallet Manager allows the Wallet Issuer to deploy used as loyalty or access token; or for the most sophisticated, services provided by various NFC service providers and supply enabling mobile phones with the NFC feature for small pay- them to their customers, who can simply download the cor- ments. responding widgets onto their smartphones. The company ex- Now, if these sorts of interactions with your smarphone don’t pects SmartTrust Portigo to replace traditional wallets, putting keep you busy enough, you may want to subject yourself to mobile phones at the centre of all transactions, from e-payment more marketing tactics by interacting with Synqera’s Simplate, to transport ticketing and ID-secured access. Downloaded wid- a multimedia payment terminal concept designed to increase gets can be flexibly updated, added, and blocked via the mobile consumer engagement through real-time business-to-customer network. A software development kit for widgets gives service media communications. You thought you had everything in providers the means of developing new wallet functions and your basket and you are handing out the goods to the cashier delivering them to users. for scanning. Meanwhile the 196x290x45mm Simplate panel is With the pre-packaged loyalty solution Airfid, company Airtag facing you with a XGA 1024x768 resolution multi-touch display, enables retailers to offer loyalty rewards, couponing and cash a video camera, a microphone and NFC support. Based on back via the buyer’s mobile phone. The end-to-end solution averaged facial recognition, the camera will identify whether you are young, old, in a good mood or rather sad, it can double up as an identity check for registered customers. Synqera’s Simplate is a multimedia payment terminal concept designed to push real-time business-to-customer media. Simplate’s aim is to convert your attention into additional rev- enue opportunities for the retailer. It delivers interactive content The pre-packaged loyalty solution Airfid from Airtag enables that its software platform and rich media engine crunches from retailers to offer loyalty rewards, couponing and cash back via big data analytics, using multiple data streams to target you, the buyer’s mobile phone. precisely, based on your preferences and behaviour. Suppos- edly, the whole point for retailers is to stop you from getting comes complete with the Airfid pad, a smart object loyalty card bored in the queue, submitting you to quizzes, feedback forms, reader that animates the end-user experience with a real-time suggesting new products and services based on your previ- connection to their online loyalty program. With a simple tap on ous buying patterns, always with more loyalty points to reward the pad, customers are instantly identified at store check-out, you. Reaching this stage of a shopping experience, you may expediting loyalty card processing time while giving real time not remember what you were here for. Alternatively, if your brain access to rewards and account information. hasn´t stop functioning and you haven’t been totally coerced The Airfid pad is compatible with NFC enabled phones, into a buying spree, you may just want to run for freedom. NFC tags, mobile app cards or traditional plastic cards. As a deployment option, Airtag also provides Airfid POS, a solution Another approach to make e-transactions smartphone-cen- developed together with prominent POS providers to establish tric is to turn the latter into credit/debit card terminals, capable a direct connection between a retailer’s server and the in-store of receiving payments from magnetic stripe cards or chip & POS for loyalty card processing on the current check-out. This pin banking cards. SwiffPay developed by the SCCP Group is comes with analysis and reporting tools on customer profile a mobile platform that plugs directly onto mobile phones and 30 Electronic Engineering Times Europe December 2012 www.electronics-eetimes.com


EETE DECEMBER 2012
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