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EETE JANUARY 2013

GO mouser.com The Newest Products for Your Newest Designs® Plessey’s high brightness GaN LEDs on a silicon substrate. swindon to china and we have good relationships with an leD consortium in China,” said LeGoff. “They don’t have the tech- nology in certain areas but have a good manufacturing base. they also have a lot of money that they are willing to spend. “the us is still the biggest economy in the world and Japan is still the third largest. Korea is a baby china – we are selling a lot of product into samsung because they acquired some of our customers. they want to be big in medical equipment to compete with GE, Philips and Siemens. But he does acknowledge the new strategy is taking time. “We are not scalable yet. With the EPIC sensor it takes time. We are in a gaming platform that we want to see released but it’s going to happen,” he said. “We are sampling now but just to start live testing. real pro- duction will be in Q1 of 2013. these two will drive us to £100 to £200m revenue. The critical part is to really define what it is we do for our customers. We have a good handle on the electronic side and that’s what we can provide different.” having control of the fab also gives us a quicker turn-around and more flexibility. “We can produce 100 million dies per week from a couple of reactors at 20 to 30 cents each, but then the challenge is how you turn this into smart lighting. If you are fabless you have to think about multi-project wafers. If you own your own fab you can get a complete design re-spin in a The NEWLY redesigned month and the cost is tens of thousands of dollars rather than Product Knowledge Center. hundreds of thousands. But the strategy also includes the move into the consumer market under the Plessey brand, both for the health products using EPIC but also for the high brightness More Product Knowledge a pulse monitor using EPIC and the electrodes that will turn into More New Productsarlier this year Plessey launched a reference design foreDs. le a branded product. More Technologies“We have done a reference design and people love it and wanted to buy it. the Plessey name has that brand acceptance Primary Logo Secondary Stacked Logo and I believe we can do that, but it such a massive step. For the end of 2014 should Plessey have a few products? Home health, smart lighting module in your local DIY store, let’s try it. Maybe the B2c model is something we can move into gradually. How does that fit with the investors that have backed Plessey so far? “Investors will come and go as they please, the brand is strong enough” he said. “If we get some traction we would like to believe that we can be part of the resurgence of Authorized distributor of semiconductors electronics design and manufacture in the UK. There’s a lot of and electronic components for design engineers. government support out there. We need to get back to building products over the next five to ten years.” www.electronics-eetimes.com Electronic Engineering Times Europe January 2013 11


EETE JANUARY 2013
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