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EETE JANUARY 2013

Driving innovation into the Publisher André rousselot +32 27400053 global automotive supply chain andre.rousselot@eetimes.be editor-in-Chief Julien happich By Andrew Ashby +33 153907865 julien.happich@eetimes.be THE UK IS A HOT-BEd of innovative au- date by the time it reaches the end user. editors tomotive technology companies, spurred So, the astute OEMS and their T1 nick flaherty by a thriving motor-racing community as suppliers recognise that they have to +44 7710236368 well as larger Tier1 (T1) and research & change their processes fast to keep their nick.flaherty@eetimes.be development organisations with special- vehicle content attractive to the end Christoph hammerschmidt ist automotive expertise. However the consumer. In fact they need to construct +49 8944450209 route to market for these companies and a whole new ‘soft’ delivery mechanism if chammerschmidt@gmx.net their disruptive new ideas has always they are to respond to and survive such ContributinG editors been a difficult one, existing as it does rapid progress in consumer demand. Paul buckley in a tightly controlled global automotive Combine these two characteristics +44 1962866460 supply chain. Indeed they and you have a serious paul@activewords.co.uk face a couple of signifi- problem. If it is not solved Jean-Pierre Joosting cant challenges: swiftly, the industry can +44 7800548133 Firstly, T1 suppliers be sure that the con- jean-pierre.joosting@eetimes.be have traditionally had to sumer smartphone and constrain the content and tablet suppliers will eat CirCulAtion & finAnCe the pace of new innova- its breakfast and rapidly luc desimpel tion releases to satisfy come to dominate the luc.desimpel@eetimes.be their customers’ (the OEM user interface, inside the AdvertisinG ProduCtion & manufacturers) now ageing procure- car as well as out. rePrints ment regimes and quality expectations. So the question is, how do they do lydia Gijsegom Influenced by these significant com- this? Achieving a mini revolution in the lydia.gijsegom@eetimes.be mercial pressures, the T1 suppliers often automotive supply chain is a massive have no choice but to take the lowest challenge as it is a ‘very big ship to turn’. Art MAnAGer cost, lowest risk path to satisfying their How do they embrace new ideas and Jean-Paul speliers customers’ requirements. This policy change their business models to better ACCountinG has inadvertently restricted car manu- access the new innovations and to de- ricardo Pinto ferreira facturers’ exposure to new ideas and liver them much faster than ever before? stifled the flow of new innovation into during 2012 a diverse group of reGionAl AdvertisinG their products. It is worth observing that interested parties has come together in rePresentAtives giving them better exposure to these an open forum environment, to directly Contact information at: technologies creates a natural ‘pull- challenge these questions. Often the http://www.electronics-eetimes.com/en/ through’ demand as they can then place greatest innovations are achieved when about/sales-contacts.html new expectations on their T1 suppliers different skill-sets are bought together to deliver them. and with this in mind the NMI - www. Secondly and perhaps even more of nmi.org.uk - has created the Automotive a challenge today, is that when it comes Electronic Systems Innovation Network european to enabling consumers in their vehicles (AESIN). driven by trusted and cred- business press with the types of features they have ible international parties active in the EuropEan BusinEss prEss sa come to love on their smart portable de- UK electronics and automotive indus- 7 Avenue Reine Astrid vices, the automotive industry is its own tries, the consortium is by automotive 1310 La Hulpe worst enemy. Frankly, as it stands, it is standards, a ground-breaking group, fa- Tel: +32 (0)2 740 00 50 unable to deliver the technologies fast cilitating direct engagement between ad- Fax: +32 (0)2 740 00 59 enough; with its current processes in vanced technology providers and vehicle www.electronics-eetimes.com place, it can take up to seven years for a manufacturers, industry consultants and VAT Registration: BE 461.357.437 new technology to make it onto the road T1 suppliers. Several of these parties are RPM: Brussels in a new vehicle. Consumer devices competitors in their respective spaces, Company Number: 0461357437 span three generations in this time and going out of their way and putting time © 2013 e.b.P. sA in the current market are almost guaran- aside to address these challenges on teed to render the OEM’s solution out of behalf of ‘UK Electronics Plc’. Already ELECTRONIC ENGINEERING TIMES EUROPE is published 11 times in 2013 by European Business Press SA, there are discussions ranging from the 7 Avenue Reine Astrid, 1310 La Hulpe, Belgium Tel: +32-2-740 00 50 Fax: +32-2-740 00 59 Andrew Ashby is Automotive Business driving of new industry standards to the email: info@eetimes.be. VAT Registration: BE 461.357.437. RPM: Nivelles. Volume 15, Issue 1 EE Times P 304128 development Manager at product creation of flexible, fast-refresh software It is is free to qualified engineers and managers involved in engineering decisions – see: innovation, business and design platforms for configurable dashboard http://www.electronics-eetimes.com/subscribe consultancy Plextek - technologies, so the traction and inter- Copyright 2013 by European Business Press SA. All rights reserved. P 304128 www.plextek.co.uk action is already producing results. 50 Electronic Engineering Times Europe January 2013 www.electronics-eetimes.com


EETE JANUARY 2013
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