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EETE JAN 2015

Advertorial Seeing What Others Can’t The Key to Unlocking New Insights Benoit Neel Vice President and General Manager Keysight Technologies, Inc. You’ve known us as Hewlett-Packard, Agilent Technologies and, now, Keysight Technologies. For more than 75 years we have been helping you unlock measurement insights. There have always been two sides to the story. One is the work we do, creating innovative instrumentation and software. The other is the work you do: design, develop, debug, troubleshoot, manufacture, test, install and maintain components, devices and systems. Those seemingly separate activities are connected by something profound: the “Eureka!” that comes with a moment of insight. When those happen for us, the results are innovations that enable breakthroughs for you. Enabling the right idea at the right time This is our legacy. Keysight is a company built on a history of firsts, dating back to the days when Bill Hewlett and Dave Packard worked in the garage on 367 Addison Avenue in Palo Alto, California. Our firsts began with U.S. patent number 2,268,872 for a “variablefrequency oscillation generator.” Appropriately, the centerpiece of Bill’s design was a light bulb, which is often used to symbolize a new idea. Our future depends on your success, and our vision is simple: by helping engineers find the right idea at the right time, we enable them to bring next-generation technologies to their customers—faster. Offering expertise you can leverage This is happening in aerospace and defense applications where increasingly realistic signal simulations are accelerating the development of advanced systems that protect those who go in harm’s way. It’s happening in research labs where our tools help turn scientific discovery into the discovery of new sciences. It’s taking place with DDR memory, where our line of end-to-end solutions ranges from simulation software to protocol-analysis hardware. And in wireless communications we’re providing leadingedge measurement tools and sophisticated, future-friendly software that support the development and deployment of LTE-Advanced. Within those systems, there are more standards than a single engineer can keep up with. That’s why so many of our engineers are involved in standards bodies around the world. We’re helping shape those standards while creating the tools needed to meet the toughest performance goals. Enabling your next breakthrough To help Keysight customers continue to open new doors, we’re concentrating our effort and experience on what comes next in test and measurement. Our unique combination of hardware, software and people will help enable your next “Eureka!” moment, whether you’re working on mobile devices, cloud computing, semiconductors, renewable energy, or the latest glimmer in your imagination. Keysight is here to help you see what others can’t—and then make it reality. © Keysight Technologies, Inc. 2014


EETE JAN 2015
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