Page 61

EETE MAY 2015

Rutronik founds Subsidiary for North American Market Rutronik Elektronische Bauelemente GmbH has founded the new subsidiary Rutronik Inc. with its headquarters/sales office in Cleveland, Ohio, and with future expansion planned in key markets throughout the US, Canada and Mexico. Rutronik Inc. is positioned to serve the North American market under the expert supervision of Vice President Jeff Shafer, operating independently and flexibly within the global Rutronik Group. The new office has opened its doors for business on April 20th with the inauguration of the headquarters in Cleveland. The internal sales and product management staff along with the technically oriented field sales engineers that are positioned in key markets across the United States, will support both the global and North American customers, employing decentralized development and procurement processes that Rutronik already supports in Europe and Asia. Rutronik www.rutronik.com SILICA and Avnet Memec merge for EMEA Avnet Electronics Marketing EMEA, a business region covered by electronic distributor Avnet, Inc has decided to enhance the selling strength of its two semiconductor distribution organizations SILICA and Avnet Memec by combining the sales forces of both distributors into one. The change to be effective June 29, 2015 are described as the logical conclusion to a long time collaboration with shared IT, finance, operations and assets. Although the two entities become one to extend close sales collaboration to all of EMEA, the demand creation activities, technical marketing and application support will remain separate. The Memec name will be retained to help drive specific marketing and demand creation (design-win) efforts. “This collaboration has evolved over a long period and proven to be very effective both at the sales side in some smaller countries and the operational side of the business across Europe. Making SILICA and Avnet Memec one company across Europe with two distinctive demand creation forces will help us drive scale and focus for many exclusive manufacturer relationships” said Miguel Fernandez, president of Avnet EM EMEA in a statement. Avnet Electronics www.avnet.eu Anglia partners with Everspin on MRAM Anglia Components is to take the industry’s fastest nonvolatile memory technology to design engineers in the UK and Ireland, following its appointment as distributor for Everspin Technologies. Commenting, David Potts, Divisional Marketing Manager Semiconductors at Anglia said, “Anglia FAEs love to be in a position to give our customers a real edge in their design, and Everspin MRAM is a technology that allows them to do just that. Customers can have the best of both worlds. MRAM is a non-volatile memory technology without the access speed penalties associated with Flash.” Anglia Components www.anglia.com Nohau to resell Icon Labs’ security portfolio in Scandinavia Strengthening its presence in Europe, embedded networking and security technology provider Icon Labs has selected Nohau as the exclusive reseller of its Floodgate Security Framework in the countries of Denmark, Finland, Sweden and Norway. “Worldwide, today’s modern industrial automation, utilities, and embedded devices are complex connected systems performing critical functions,” says Alan Grau, CEO of Icon Labs. “Including security in these devices is a critical design task. Cybersecurity is a global problem and OEMs, regardless of their location, need to consider security features early in the design process to ensure the device is protected from advanced cyber-threats, and can meet varying regulatory requirements. Enhanced security increases the value for all end users. Partnering with Nohau adds an important dimension to our worldwide presence”. Nohau www.nohau.se WSTS marks America up for 2015 boom The market for semiconductors in the Americas region will grow by 15 percent in 2015, according to a revised estimate from the World Semiconductor Trade Statistics (WSTS) organization. This, together with strength in the market in the Asia-Pacific region, has led WSTS to increase its annual growth estimate worldwide for 2015. WSTS now forecasts the market for semiconductors in the Americas region will enjoy 15.0 percent annual growth in 2015, a mark up from 5.3 percent growth figure given in December 2014. Forecasts for the other main geographic regions have also been altered with a more pessimistic view taken for Europe and Japan and a higher growth figure plugged in for the Asia Pacific region. Europe has been marked down to a contraction in dollar terms of 2 percent compared with growth of 1.5 percent. Japan’s chip market is expected to contract by 3.7 percent while the Asia-Pacific market is expected to grow by 4.2 percent. WSTS www.wsts.org Plessey expands European GaN-on-Silicon LED distribution network Plessey Semiconductors has entered into a sales representative agreement with ROM Electronik Ltd., an electronics distributor and provider of complete solutions headquartered close to Istanbul, to expand its European network with coverage in the Turkish market for GaN-on-Silicon LED products. Resat Erunsal, Director of ROM Elektronik, said: “Being the leading, demand creation minded, specialised distributor, ROM Elektronik is proud to have been selected to represent Plessey. Following the rapid growth of the LED industry in recent years, our customers are now more focused in reducing manufacturing costs when selecting an LED for their lighting projects. “Plessey’s MaGIC process is an innovative approach to LED production that offers potential cost savings in terms of wafer size scalingand improved binning over conventional LEDs”. ROM Electronik Ltd. www.plesseysemiconductors.com www.electronics-eetimes.com Electronic Engineering Times Europe May 2015 49


EETE MAY 2015
To see the actual publication please follow the link above