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EETE NOVEMBER 2012

electronica 2012 Company Profile RS Components: Supporting engineers for 75 years RS Components (RS) is the trading brand of Electrocom- part number driven interface to an extended library of over 80k ponents plc, and the world’s leading high service distributor of components and still growing. Additionally there are new tools electronics and maintenance products. This year, RS celebrated to obtain quotes for the Bill-of-Materials (BOM) and production 75 years in business. From humble beginnings in a small Lon- quotes from PCB manufacturing and assembly subcontractors. don garage in 1937, RS has grown into a successful multina- tional organisation by retaining its focus on high service level Launched this October, customer support while evolving into a multi-channel business ModelSource is a unique with eCommerce at its heart. new component library that contains more than 80,000 Over the last 75 component schematics and years, RS has trans- footprints of semiconductors, formed itself from a UK passives and electromechan- company into a global ical components from leading manufacturers. It is available via business. With direct the DesignSpark website for any engineer to freely access, with operations in 30 coun- components available in more than 20 different formats for use tries and distributors in with other popular PCB design software packages. a further 37 markets, ModelSource is also integrated into DesignSpark PCB Version RS is the number one 4, greatly enhancing the software tool’s existing library. high service distributor across Europe and the Asia Pacific region. The company’s 16 eCommerce distribution centres located worldwide enable it to provide high Our sales through eCommerce continue to grow with this service levels to over one million customers. channel now generating 54% of Group revenues. eCommerce allows our customers greater flexibility and convenience in the The company’s success is a direct result of its ability to way they purchase their products. It also allows us to remain embrace change, adapting to the needs of the market and its competitive as we can offer flexible and targeted pricing to customers. Together with its broad product range of more than customers based on dynamic market pricing. 550,000 products, eCommerce has become a major driver of the company’s growth, allowing it to have a long-term, multi- The Internet gives us an unparalleled ability to reach custom- channel relationship with its customers. Recently, RS has trans- ers locally at the point of need, and is vital for market penetra- formed its customers’ online experience with the introduction of tion. We have around 60 websites across the world, with the eProcurement systems, electronics design tools and one of the majority in local languages. most advanced transactional websites in the distribution sector. eCommerce is at the heart of our multi-channel approach Our Offer combining the Internet with our traditional catalogue, field sales Ensuring we have the right product offering is key to our suc- - who understand our customers’ needs - and internal sales, cess. In practical terms, this means having the most compre- who provide instant support for customers. hensive electronics and automation & control product range available to all customers on a global basis. In support of this Our websites allow us to follow the search and navigation objective, we are adding 5,000 new products per month to journeys of customers and those who are using our website our portfolio sourced from 2,500 leading suppliers. Our global for research purposes. Search engine marketing allows us to range comprises over 550,000 products including electronics, convert that research and demand into sales. automation and control, test and measurement, electrical and mechanical components. Global reach We deliver more than 550,000 products to over one million Unique Free Design Resources customers globally from 17 international distribution centres We recognise that technology facilitates a better relation- across 32 countries. With distributors in a further 37 countries ship with our customers and in particular with our electronics we provide our high service levels to around 90% of the world’s customers. Recent developments now allow them to view and GDP. The vast majority of our customers’ orders are despatched download over 30,000 3D CAD models online. DesignSpark, our on the same day they are received. online gateway to resources for electronics engineers, now has more than 100,000 members registered, and is home to our free online design tools including DesignSpark PCB and Model- RS Components Source. Birchington Road Version 4.0 of DesignSpark PCB, announced last month, has Corby - Northants evolved into a complete engineering solution and makes the NN17 9RS - UK flow from design to purchase considerably quicker and easier. www.rs-components.com The simplicity of the DesignSpark PCB user interface with its www.designspark.com built-in wizards has now been combined with substantial time saving benefits for engineers. New functionality includes an en- Hall A4 - Booth 117 hanced library manager, featuring an easy-to-use attribute and 6 electronica 2012 Show Guide www.electronics-eetimes.com


EETE NOVEMBER 2012
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