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ments have coincided with favourable market dynamics. The industrial and automotive sectors have had the most pull for our power management products. Our strategy in the maturing mobile segment is to target profitable niches rather than participating in a hyper-competitive market with a broad portfolio of products. EE Times Europe: Sales of SMP and IGBT products seem to be growing quickly. What is the reason for this? Vijay Ullal: The reasons have been described earlier in this interview. Fairchild’s WebDesigner tool. IGBT growth is being driven by emerging applications such as Solar, HEV and EV and existing applications such as Motors and Appliances that are requiring higher voltage and power devices. EE Times Europe: Are there any power management technologies that Fairchild sees as having created a leadership position? Vijay Ullal: There are too many to list them all. I will mention a few. In low voltage MOSFET switches, we have a figure of merit that sets the standard for the industry. Ditto for SiC BJT switches. We also have an end-to-end solution for fast charging of mobile devices. We have an exciting, ultra-low power inertial sensor. EE Times Europe: Do you expect to see an upturn in Fairchild’s sales in computing and consumer markets or will the decline in these sectors continue? Vijay Ullal: We will continue to make investments in the most attractive sectors. We have moved our investments away from notebooks and displays. We will move these investments into areas that require innovative products such as Cloud and IoT. EE Times Europe: Are there any technology innovations or market drivers that will help Fairchild make an upswing in the computing, consumer or mobile phone markets? Vijay Ullal: Our innovation in power management and sensor technology will be a tailwind for us. The move of computing from PC to tablets will benefit us as we anticipated that change a couple of years ago. The emergence of cloud computing will play to our strengths in power management as well. EE Times Europe: What are the most critical design challenges Fairchild is looking to address in automotive, industrial, power supplies and motion control applications? Vijay Ullal: Fortuitously, it is the same across these applications. It is about achieving the highest level of energy efficiency and power density by applying the right combination of power device, control and integration via understanding of the system-level requirements. EE Times Europe: Fairchild currently has no manufacturing sites in Europe - why? Is this likely to change? Vijay Ullal: Our manufacturing sites have originated either from the spin-off from National Semiconductor or from acquisitions. Europe is very strong in technology and IP. As we develop or acquire technology in Europe, it is possible that we may add a site in Europe. EE Times Europe: Have any changes in the way Fairchild has developed its process and packaging technologies or test methodologies had an impact in improved sales? Vijay Ullal: Yes. The first element is the continuous focus on quality in a holistic manner from design to package to test. The second element is to accelerate prototyping cycle so that we can quickly try out different approaches to solve a customer problem. The third element is to advance process technology where we have a proprietary advantage in power devices and integration both as a system in package as well as with a monolithic solution. EE Times Europe: Are there any changes in the supply chain in Europe planned for 2014? Vijay Ullal: There are many improvements to the supply chain at Fairchild but these are of a global nature rather than specific to Europe. EE Times Europe: Is the calibre of new electronic engineering talent of sufficient quality in Europe compared to the rest of the world? Vijay Ullal: Yes. In specific areas, it is superior. EE Times Europe: Is it proving more difficult to recruit design engineers with sufficient skills in analog or mixed-signal technologies? Vijay Ullal: On the contrary, our story of transformation is attracting some of the best analogue and mixed-signal engineers in the industry. EE Times Europe: What are Fairchild’s strategic plans to interact with design engineers and keep them abreast of new technology developments? Vijay Ullal: Engineers are the heroes of any technology company and this is absolutely the case at Fairchild. We provide training and encourage attendance at seminars. We incentivize our engineers to come up with breakthroughs and defend our IP by filing for patents. Most importantly, we provide them the opportunity to work on exciting, new products. EE Times Europe: Are there any innovations in online design tools we can expect to be introduced by Fairchild? Vijay Ullal: Fairchild’s Power Supply WebDesigner – a suite of time-saving tools for designing and optimizing the system and power train – are designed to help new as well as experienced design engineers rapidly implement the latest technologies into their applications. Fairchild is also working to help designers stay up to date in several ways, among them are online design tools and our Power Seminar Series. Our Power Seminar Series, starting in Europe in September 2013, is a comprehensive one-day seminar providing rich technical and practical presentations that combine new, advanced power supply concepts, tutorial review of basic design principles, and “hands-on” real-world application examples. The focus of Fairchild power seminars is on technologies and techniques, not products. It’s an opportunity for engineers looking for the latest advancements in power supply design, as well as those looking for a refresher. The seminars are in-depth theoretical and practical discussions on the pros and cons of different solutions to improve energy efficiency and system performance. Each of the presentations is accompanied by a technical paper with the full in-depth treatment of the topic for reference. EE Times Europe: Which social media technologies will Fairchild look to deploy to maintain a dialogue with its engineering audience? Vijay Ullal: We are looking at all the new social media to assess their effectiveness. This is still an evolving art for all companies, not just for those in the semiconductor industry. We will be conducting some interesting experiments over the next twelve months. Stay tuned. 20 Electronic Engineering Times Europe November 2013 www.electronics-eetimes.com


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