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EETE NOV 2014

electronica 2014 electronica 2014: Top-class program for 50th anniversary electronica is celebrating its fiftieth anniversary, and will once again be the industry platform for exchange of information and expertise about electronics. From November 11 to 14, 2014, visitors to Messe München can inform themselves about the whole product and service portfolios of the electronic industry: from components and systems to electronic applications and services. This year’s international trade fair revolves around automotive, embedded systems and lighting, as well as the overarching themes of security and energy efficiency. The program of conferences and forums will explore these exhibition topics in greater depth. In 2012, almost half of the 73,051 visitors and 63 percent of the 2,669 exhibitors were from abroad. With its three-pillar concept of exhibition, conference and forum program, this year’s electronica will again be providing the latest information about technologies, products, services and trends in the industry. A highlight of the show, the CEO roundtable, will be on the first day. Carlo Bozotti (STMicroelectronics), Rich Clemmer (NXP Semiconductors), Gregg A. Lowe (Freescale Semiconductor) and Dr. Reinhard Ploss (Infineon Technologies) will discuss about the topic: “Internet of Things: Possibilities, Challenges and the Question of Security”. The focus of the trade show will be on automotive, embedded systems and lighting, as well as the cross-cutting issues of security and energy efficiency. This is reflected, among other things, in the electronica Forum, in panel discussions and lectures. Conference and forums program In the exhibition halls, several forums invite you to exchange ideas and dialog. The range of topics of the forums - automotive, electronica and Exhibitor Forum as well as the PCB & Components Market Place - is application-oriented and allows visitors to learn about current and future issues. Another is the embedded Forum. Topics here range from “Internet of Things: Challenges and Opportunities”, “Security for the Internet of Things: Challenges and Solutions”, “ARM-based Microcontrollers , FPGAs & SoCs”, “Small Form Factor Boards” or Internet of Things: Chips, Tools & Software for Device Development”. Further, these topics will be explored in greater depth within the conference program of electronica. Expert knowledge at the electronica automotive conference The electronica automotive conference is held on November 10, which is the day before electronica 2014. The conference is where leading executives and experts from the automotive sector meet to exchange ideas and information about topics that play a key role in the transition that is affecting the entire industry. The lectures at this year’s conference are divided into three subject areas, i.e. Lighting, Sensor Fusion and Connectivity. The conference will begin with keynotes from Dr. Wolfgang Huhn (Audi AG), Jean-Francois Tarabbia (Valeo) and Prof. Hermann Eul (Intel Corporation). Another conference highlight is the final discussion on the topic “What effects do massive market shifts eastward have on the European automobile industry’s capacity for innovation?” Panel discussion participants include Klaus Meder (Robert Bosch), Kurt Sievers (NXP Semiconductors Germany), Karl-Friedrich Stracke (MAGNA STEYR Fahrzeugtechnik) and Prof. Andreas Wolf (Continental Automotive). Efficient ecosystems at the embedded platforms conference To develop a successful electronic product, selecting the right embedded building blocks is not the only thing that matters. Interaction between the various components that is optimized for the respective application—i.e. the best hardware and software ecosystem—is also important. The embedded platforms conference is dedicated to these ecosystems. The conference, which is being held at the Messe München trade-fair center’s Press Center East on November 12 and 13, also deals with basic issues that pertain to component selection and system design. Presentations by processor manufacturers and OS/RTOS companies such as IAR, Infineon MicroConsult, Silica and Texas Instruments will inform participants about the optimum selection of various tools, Open Source software, multicore migration and design challenges within ecosystems. IT2Industry Digital interconnection is permeating all areas of our life and is thus shaping economic development worldwide as well as the emergence of new innovative products. So the fourth industrial revolution has long been more than just a vision. Through examples of best practice, visionary technical lectures and discussion rounds, the conference participants of IT2Industry find out about the specific consequences, the opportunities and risks of this increasing digital interconnection in industry and production. The conference takes place on November 11 at the Press Center East. Wireless Congress At the Wireless Congress ‘Systems & Application’ at the ICM - Internationales Congress Center Munich on November 12 and 13, industry experts will discuss the technical aspects of present and future wireless technologies, primarily for industrial use. An overview about all lectures within the conference and forum program is available at www.electronica.de/en/events 10 electronica 2014 Show Guide www.electronics-eetimes.com


EETE NOV 2014
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