Page 75

EETE NOV 2014

electronica Preview Review: The world’s leading trade fair for the electronics industry is 50 A half a century of trade fair history is also an opportunity to look back on the milestones of the past 50 years. After all, the future would be unimaginable without the fair’s earlier developments. For example, the foundations for two of this year’s main themes—Automotive and Lighting—were laid at one of the first shows in the 1970s. Companies such as International Rectifier or Bourns introduced technologies then that have continued to develop and are considered a matter of course today. Examples include optimized torque sensors for power steering systems, or more efficient semiconductors in modern LEDs. So one can’t help but wonder what new developments at this year’s electronica will simplify our everyday lives in the year 2064. A success from the beginning electronica didn’t have it easy in the beginning: Among other things, it didn’t have the support of Germany’s trade associations. But during its early years, it still developed into a magnet for visitors and exhibitors from throughout Europe, the United States, Japan and what was then the Soviet Union. Exhibition space was booked to capacity, and companies that decided too late were issued display cases instead of exhibition stands. At first, major German corporations were skeptical about the fair and kept their distance. Some only sent monitors to gather information about their international competitors’ latest developments. But eventually, even they agreed that electronica was the right idea at the right time and that the concept of this progressive trade show worked. At the very latest, that became obvious the second time that the fair was held in 1966. The amount of exhibition space nearly doubled, as did the number of stands and the number of exhibiting companies. Growing numbers of exhibitors and visitors Even the wildest optimists did not expect the fair, which has been held every two years since it was founded, to be such an enormous success: From 1964 to 1974, the number of exhibitors increased by a factor of ten and the number of visitors increased in leaps and bounds—from 13,000 to more than 73,000. electronica quickly developed into a platform where an extremely dynamic industry had an opportunity to present its technical innovations to the public for the very first time. And it contributed significantly to the electronics industry’s most important inventions of the 60s and 70s such as the floppy disk in 1969, the first microprocessors in the early 1970s, and teletext in 1977. The rest, as they say, is history. electronica quickly became a sell-out event which resulted in sections of it emerging as new events. LASER World of PHOTONICS was launched as a separate show in 1973, followed by productronica (which alternates every other year with electronica) in 1975. Even with these two significant industry sectors departing electronica, the show continued to expand, finally outgrowing Munich’s original exhibition grounds and in 1998, electronica moved to a new, purpose designed exhibition and conference center built by Munich and the State of Bavaria to house its major trade fairs where it will take place again this year from November 11.-14. Focusing on the future The fair has already laid the foundation for strengthening its position as a global market leader in the next 50 years and to expand it even further: It will further strengthen its clear profile as a user trade fair. For its 50th birthday electronica is also getting its own planet: Planet e allows the fair to give the industry a virtual home and take it on a journey into the future. The campaign is full of strong imagery that shows how circuit boards, semiconductors, sensors and displays can move the world of the future. electronica 2014: Anke Odouli Project Manager Facts and figures at a glance Dates : Tuesday – Friday, November 11 – 14 Times : Tuesday – Thursday: 9:00 – 18:00 and Friday: 9:00 – 17:00 Web : www.electronica.de/en Tickets may be ordered online at www.electronica.de/en/tickets Conference dates electronica automotive Conference : Monday November 10 (ICM – Internationales Congress Center München) embedded platforms Conference : Wednesday – Thursday, November 12 – 13 (Press Center East) IT2Industry : Tuesday, November 11 (Press Center East) Wireless Congress : Wednesday – Thursday, November 12 – 13 (ICM – Internationales Congress Center München) electronica event database: www.electronica.de/en/events www.electronics-eetimes.com electronica 2014 Show Guide 11


EETE NOV 2014
To see the actual publication please follow the link above