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EETE OCTOBER 2012

NEWS & TECHNOLOGY SpONSOrEd COmpaNY prOfiLE Mouser Electronics: Where the European Design Community goes to First The future of technology holds a world of promise. Unprece- three-year increase in European customers of more than 260%. dented advances in mobile computing, robotics, touch sensing, It proves to be a leading resource for design engineers for prod- energy harvesting, and other innovations hold the potential to uct information (application design notes, videos, white papers, radically transform the world for the better. articles, plus other solution-based content), plus features a va- riety of user-friendly digital catalogs, and includes an advanced Mouser Electronics stands at the forefront, where the two search accelerator and an intelligent Bill of Materials (BOM) tool. worlds of advanced technology and global electronics distri- More importantly, Mouser.com supports e-commerce in a num- bution converge. Along with delivering engineers the newest ber of different currencies and languages – 17 to be exact. It’s semiconductors and electronic components for their newest another way we aim to provide a more immersed and engaged designs, Mouser provides a vast knowledgebase of product user experience that keeps the European design community information and design resources combined with local support coming back.” to speed design development. For design engineers and buyers on the go, Mouser has extended its reach across Europe with MouserMobile. Unlike Web of Activity other sites, which have been squeezed down into a mobile One of Mouser’s key business objectives is to help design format or app, MouserMobile delivers the full capabilities of engineers and buyers secure a speed-to-market advantage. Mouser.com into an optimized format for mobile viewing that Playing a central role is the company’s industry-leading Website customers can access from anywhere on their smartphone, – Mouser.com. From day one, Mouser saw the Web as a smart tablet, or other mobile device. way to not only quickly browse and purchase components, but also distribute essential product and design information. “Design engineers are visiting our site for more than just components. They want information in real-time,” explains Burr- Mark Burr-Lonnon, Mouser Vice President of EMEA Busi- Lonnon. “Engineers are designing by the application or system ness, states, “The Web continues to be a key driver of new rather than by the part. They need to research and identify the business, accounting for 78% of all our new accounts and close best solutions for their specific needs – all in a user-friendly to 50% of sales. It has been a major contributor in tallying a format via computer, smartphone or tablet.” Mouser has accelerated its marketing through its IndyCar program. 14 Electronic Engineering Times Europe October 2012 www.electronics-eetimes.com


EETE OCTOBER 2012
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