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Support Without Boundaries A vital component to Mouser’s global growth is its never-ending commitment to always doing what’s right. In ensuring qual- ity service, the company has 19 locations strategically placed worldwide, with nine in Europe (Germany, UK, Czech Repub- lic, France, Israel, Italy, the Netherlands, Spain and Sweden). Technical support for sourcing, BOMs, and answering technical questions through its network of Customer Service Centres is available – bringing local, personalized support to design engi- neers and buyers. Inside sales representatives also provide an additional layer of service. At the heart of Mouser’s European operations is its Munich headquarters. This location has been instrumental in support- ing the company’s marketing-driven operation in Europe and initiating campaigns to meet local needs and work closer with its European supplier partners. Mouser offers a broad linecard of over 450 manufacturers, including Texas Instruments. As a strategic partner of TI, Mouser stocks the widest selec- tion of TI’s newest components and development tools and provides same-day quick shipping to its customers across the Mouser’s Design Services partners with multi-discipline globe on most orders. Mouser offers over 2300 TI development engineering firms that are experts in on-time, on-budget tools in stock and ready to ship. Mouser’s website is updated product realization. daily and searches millions of products to locate orderable part numbers available for easy online purchase. Mouser has also been adding more resources and staff Design an Advantage members to further solidify its design-fulfillment position in Looking for a fast way to augment your internal design team, Europe. When it’s time to translate these services into top-level gain additional technical expertise, or add prototyping and test support, Mouser is there to answer questions in 17 languages capabilities? and transact business in 17 different currencies – all from the Mouser even offers a free Design Services Referral Program customers’ same time zone. Furthermore, Mouser has 54 coun- that connects customers with third-party design firms in Europe try-specific Websites. As a result of its localized presence in for consulting and contract engineering. The program is able to Europe, Mouser has seen tremendous growth. In 2012 to date, assist engineering teams at any point in the design cycle – from Mouser has posted further European sales gains of 20% overall, concept phase to design and development, testing, and on to with France up 21%, Spain up 20% the Benelux up 55%, UK prototyping and production manufacturing. up 19%, Italy up 18%, and Germany up 17%. Burr-Lonnon concludes, “Every day we think, how can we better help engineers speed design development? Product availability, information availability, local technical support, and IndyCar Provides High-Tech Platform customer service are our focus.” In 2011, Mouser became a proud sponsor of the IZOD® IndyCar™ Series. In a sport defined by speed and high perfor- mance, IndyCar racing, much like Formula 1™, is known as a For more on Mouser, visit www.mouser.com. high-tech showcase for leading manufacturers and a vehicle for building brand awareness among consumers. Perhaps, more Mouser Electronics, Germany importantly, IndyCar provides a real world, driving laboratory – offering many of the major innovators found on Mouser’s broad Elsenheimerstr. 11 line card an amazing platform to test products driven to the 80687 Munich maximum. On top of that, it reinforces the company’s long-held Germany belief that designs engineered with the best technology win the Local: +49 (0) 8952 04621 10 race. Fax: +49 (0) 8952 04621 20 munich@mouser.com Burr-Lonnon elaborates further, “IndyCar gives our supplier partners a chance to take technology that’s always behind the Mouser Electronics, UK scenes, that nobody sees, and get their names out there… where people can plainly see...in a realm delineated by high Suite C, First Floor technology and high performance.” Artisan Building Hillbottom Road With its continuing commitment to Europe and the Global High Wycombe Electronics business, Mouser will be at Electronica in Munich Bucks. HP12 4HJ, United Kingdom in November. Visitors attending this year’s show will be able Local: +44 (0) 1494-467490 to visit Mouser at Hall A5, Stands 524 and 538, marking an Fax: +44 (0) 1494-467499 increasingly stronger presence over the four-day event. uk@mouser.com www.electronics-eetimes.com Electronic Engineering Times Europe October 2012 15


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