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Publisher André Rousselot +32 27400053 andre.rousselot@eetimes.be Editor-in-Chief Julien Happich +33 169819476 julien.happich@eetimes.be EDITORS Nick Flaherty +44 7710236368 nick.flaherty@eetimes.be Christoph Hammerschmidt +49 8944450209 chammerschmidt@gmx.net CONTRIBUTING EDITORS Paul Buckley +44 1962866460 paul@activewords.co.uk Jean-Pierre Joosting +44 7800548133 jean-pierre.joosting@eetimes.be Circulation & Finance Luc Desimpel luc.desimpel@eetimes.be Advertising Production & Reprints Lydia Gijsegom lydia.gijsegom@eetimes.be Art Manager Jean-Paul Speliers Acounting Ricardo Pinto Ferreira Regional Advertising Representatives Contact information at: http://www.electronics-eetimes.com/en/ about/sales-contacts.html european business press European Business Press SA 7 Avenue Reine Astrid 1310 La Hulpe Tel: +32 (0)2 740 00 50 Fax: +32 (0)2 740 00 59 www.electronics-eetimes.com VAT Registration: BE 461.357.437 RPM: Brussels Company Number: 0461357437 © 2013 E.B.P. SA ELECTRONIC ENGINEERING TIMES EUROPE is published 11 times in 2013 by European Business Press SA, 7 Avenue Reine Astrid, 1310 La Hulpe, Belgium Tel: +32-2-740 00 50 Fax: +32-2-740 00 59 email: info@eetimes.be. VAT Registration: BE 461.357.437. RPM: Nivelles. Volume 15, Issue 9 EE Times P 304128 It is is free to qualified engineers and managers involved in engineering decisions – see: http://www.electronics-eetimes.com/subscribe Copyright 2013 by European Business Press SA. All rights reserved. P 304128 Product lifecycle management from design through maintenance By George Karalias Rochester Electronics, a fully-authorized manufacturer and distributor of semiconductors, supports original equipment manufacturers (OEMs) and their customers with product lifecycle management (PLM) services for critical semiconductor devices vital to equipment and machinery. Through its PLM initiative, the company helps OEMs evaluate and select critical semiconductor devices for their design, ultimately enhancing product development by increasing design efficiency, accelerating time-to-market and ensuring component supply capability. Rochester’s PLM program helps OEMs manage their critical semiconductor demand from product design through maintenance, repair and operations. In the fast-paced electronics industry, OEMs must prepare for the obsolescence of key system components as part of their PLM planning. When a semiconductor device is declared endof life (EOL), available inventory of that component becomes finite. OEMs that repair and maintain their systems can face a scarcity of parts. Often, companies are unable to source a semiconductor device that was designed into their equipment while the component was still in active production. They then face the costly decision of redesigning an entire system to accommodate one single component. Rochester has been manufacturing and distributing EOL semiconductors since 1981 and the company’s dual role as a manufacturer and as a distributor enables it to provide direction at the initial design-in phase on through to providing an on-going supply of devices for as long as they are needed. By engaging with Rochester in the early design phase, OEMs can take an active role in semiconductor PLM. Design engineers have a variety of choices when it comes to selecting a device for their product designs. Armed with the knowledge that a component can be available for a decade or beyond, engineers can choose the best device for their application. The best time to prepare for EOL is before a component becomes obsolete. As an authorized distributor, Rochester has partnered with more than 60 original semiconductor manufacturers to ensure EOL inventory comes directly from the factory and is stored, handled and shipped to supplier specifications. As a manufacturer, Rochester ensures an on-going supply of devices. The company complements suppliers’ efforts by purchasing EOL inventory; re-manufacturing EOL parts; and recreating EOL devices – all with suppliers’ full authorization. Through Rochester, suppliers can guarantee their customers a never-ending supply of key semiconductor components for the on-going maintenance, repair and operation of equipment. George Karalias is Director of Marketing and Communications at Rochester Electronics - www.rocelec.com He can be reached at George Karalias@georgekaralias 50 Electronic Engineering Times Europe October 2013 www.electronics-eetimes.com


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