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Raymond Yin, responsible for technical content at Mouser Electronics, “but we wanted to find the right partner and NI was the only one to integrate simulation”. “Our competitors’ free tools don’t integrate the simulation and analysis tools that we do, they only output a netlist to export to 3rd party simulation tools” he added. Instead Mouser offers an entire tool chain where engineers begin with circuit design and once simulation is done and the design is validated, their shopping cart is ready for them to buy in one click all what they need. With this tool, the company which aims to be the design fulfilment distributor of choice hopes to maintain its double digit growth. 2014 was another record year for Mouser, with overall business levels running 30% higher than in 2013. The good news is that EMEA leads the way, with sales up 41% (50% in Germany, 44% in Italy, 40% in the UK, 38% in both France and Scandinavia). “The lowest growth we had in Europe over the last five years was 30%, eating into the share of competitors”, commented Burr-Lonnon. “We are growing faster than the overall distribution market. Typically, that means a lot design activities and it is unlikely that the market will dive” he added. Having established over 280 customer support locations across the globe, Mouser boasts first-class service with real persons picking up the phone within one ring. “With over 14.7 million products looked up every day on our websites, we view ourselves as a marketing engine more than a distributor”, confessed Burr-Lonnon, emphasizing Mouser’s focus on design-in support. MultiSIM BLUE will be available free globally as from the first week of October, in English and German as well as Simplified Chinese. www.electronics-eetimes.com Electronic Engineering Times Europe October 2014 19


EETE OCT 2014
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