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EETE SEP 2014 The Newest Products for Your Newest Designs® More new products More new technologies More added every day Authorised distributor of semiconductors and electronic components for design engineers. consumption by, say, 20% then you’ll save yourself a bundle of money. Do I think that’s going to be a trend going forward? Absolutely. It’s the same thing in wearables. It’s all about low power. HW: The next wave of systems will come in the form of wearable electronics such as Google Glasses. I don’t see any European companies in the lead here either… PB: I think you’re right. But in terms of some of the wraparound stuff we shouldn’t be too pessimistic. ARM and Imagination still have a lot to do. In terms of the security aspects: making sure that these devices aren’t hacked into is all going to be part of the development of the Internet of Things. And we can play a big part in that, too. Security is an area where Europe has a long history in technology with companies like NXP and yet we are only in the foothills of some pretty big mountains at the moment. It’s going to be a very big issue. HW: China has announced it will invest billions per annum in technology. What effect will this have on European markets? PB: To ignore China as a competitor would clearly be mad. They are going to be a big competitor, as were Japan and Korea. Competition is what drives industry and so we should welcome them putting more money into it. But it is not a foregone conclusion that just because they are putting big money into it that they will be successful. It’s going to be a question of where the money goes and how successful they are in getting sufficient engineers involved, their links with universities and patent protection. What this says to Europe is that we’ve got to keep the top end of innovation up there and will have to be into smart differentiation and not just focused on manufacturing. HW: As a board member of TSMC located in the Far East would it make sense for you to team up with a European initiative and set up a fab over here? PB: TSMC works on the assumption that it can have efficient manufacturing by starting up gigafabs. The thesis is that the capital expenditure is large while the cost in direct labour is small. TSMC believes that by having engineers in close proximity, they can move from fab to fab. A big hub in Taiwan is extremely important to achieve what they are doing. They’ve started another fab 90 minutes from Taipei, which allows thousands of engineers to be involved in starting up a new fab, and they can travel by train. You can’t do that in Europe. HW: Is success dependent on developing technology clusters? PB: The point is that clusters work. It’s a bit like Silicon Valley: you get more innovation and spin-off from a concentration of engineers working in the same area, because if one company goes down the talent can move somewhere else. If you’re the only person in town, it’s going to be much harder to attract engineers because if anything happens, they’re out of work... Electronic Engineering Times Europe September 2014 11 Newestproducts_93x277.indd 1 27/08/14 16:54 “To ignore China as a competitor would clearly be mad” Read the full interview on electronics/

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